ISSUE #04
PRODUCT DESIGN · MOBILE APP · PROTOTYPE · PERSONAL CONCEPT

SNAPBACK EXPERIENCES

CONCEPT PROTOTYPE · DESIGNS ONLY, NOT A BUILT APP

A quick concept I made on my own initiative: an app for Snapback's sports-experience community, part Letterboxd and part Yelp: log the games you go to, rate them, rank them, and see what fans recommend doing at each one.

Personal concept, made quickly on my own to show initiative. No one at Snapback has seen or approved it, and I am not affiliated with, employed by, or endorsed by Snapback Sports. Snapback names, colors and brand assets belong to their owners and appear only to show the concept.

  • ROLE
    Product designer
  • STATUS
    Quick concept, not built
  • TOOLS
    Figma
SNAPBACK EXPERIENCESDISCOVER★ 4.8 CERTIFIEDKENTUCKY FOOTBALL GAMELexington, KY★ 4.6 CERTIFIEDDUKE BASKETBALL GAMEDurham, NC★ 4.7 CERTIFIEDDAYTONA 500Daytona Beach, FLMORE NEAR YOU★ 4.5 CERTIFIEDCHURCHILL DOWNS DERBYLouisville, KYDISCOVERSEARCHLOGRANKSPROFILE
TOP RATEDLEADERBOARDSport ▾Team ▾Region ▾This Month ▾#1Kentucky Football Game★ 4.8#2Daytona 500★ 4.7#3Duke Basketball Game★ 4.6#4Churchill Downs Derby★ 4.5#5Tennessee Tailgate Lot C★ 4.3DISCOVERSEARCHLOGRANKSPROFILE
PANEL 1

THE PROBLEM

Fans have no shared place to record the games and events they attend, rate them, or find out what is worth doing at a given venue. I explored the idea as "the Yelp for sports": treat every game, tailgate or stadium visit like a place worth reviewing.

MEANWHILE, IN THE STUDIO…
PANEL 2

THE PROCESS

This is a concept, not a shipped product. I started with low-fidelity wireframes for seven screens, then built the same screens as branded designs in Figma, using Snapback's own colors and type. The idea borrows two mechanics and adds one: a personal diary of attended experiences with ratings and a profile (from Letterboxd), detail pages with reviews and practical tips (from Yelp), and an original leaderboard of top-rated experiences.

  1. DISCOVER
  2. SEARCH
  3. LEADERBOARD
  4. EXPERIENCE
  5. COMMENTS
  6. LOG
  7. PROFILE
PANEL 3

THE DECISIONS

  1. 1Made the rating badge a "Certified" stamp that echoes the verdict stamp in Snapback Trivia, so Experiences reads as a sibling product in the Snapback family.
  2. 2Made the leaderboard the original mechanic: filterable by sport, team, region and time period, with the top spot getting a trophy and a yellow glow.
  3. 3Used a hero card plus two-column grid on the Discover feed, with titles over the image, the same poster-card language as Letterboxd and Yelp.
  4. 4Pulled colors and type from Snapback's brand guide instead of inventing a look, and kept to color and type only, not Snapback's hat-logo artwork.
  5. 5Built shared components (nav bar, rating stamp, button, image placeholder) once so a change updates all seven screens.
PANEL 4

THE OUTCOME

A concept only: seven wireframed and branded screens, with no development and no user testing, so there are no results to report. Still to do: real photography (black placeholders stand in for every image), interactive prototyping between screens, and getting it in front of the people who would use it.

FROM THE ARCHIVE…
  • SNAPBACK EXPERIENCESDISCOVER★ 4.8 CERTIFIEDKENTUCKY FOOTBALL GAMELexington, KY★ 4.6 CERTIFIEDDUKE BASKETBALL GAMEDurham, NC★ 4.7 CERTIFIEDDAYTONA 500Daytona Beach, FLMORE NEAR YOU★ 4.5 CERTIFIEDCHURCHILL DOWNS DERBYLouisville, KYDISCOVERSEARCHLOGRANKSPROFILE
    DISCOVER

    A hero card and grid of poster-style experience cards, each with a Certified rating. Redrawn in code from the Figma design, with sample content.

  • TOP RATEDLEADERBOARDSport ▾Team ▾Region ▾This Month ▾#1Kentucky Football Game★ 4.8#2Daytona 500★ 4.7#3Duke Basketball Game★ 4.6#4Churchill Downs Derby★ 4.5#5Tennessee Tailgate Lot C★ 4.3DISCOVERSEARCHLOGRANKSPROFILE
    LEADERBOARD

    The original mechanic: top-rated experiences ranked, filterable by sport, team, region and time period.

  • ‹ BackKENTUCKY FOOTBALL GAME★ 4.6 CERTIFIED238 logs · Lexington, KY+ Log this experienceRECOMMENDATIONSSam T.Tailgate in Lot C: best brats, arrive by 9am.Jordan P.Section 112 has the best view, worth the upgrade.See all comments →DISCOVERSEARCHLOGRANKSPROFILE
    EXPERIENCE DETAIL

    An aggregate rating, a log button and recommendations from people who were there.

  • KENTUCKY FOOTBALL GAMELOG EXPERIENCEYOUR RATING★★★★★YOUR REVIEWWrite your review, tips, recommendations…TAG ITTailgateFoodSeatingTraditions+ Log this experienceDISCOVERSEARCHLOGRANKSPROFILE
    LOG AN EXPERIENCE

    The diary side: star rating, a written review and tags like tailgate, food and seating.

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